- An Old Beatles Story Provides a Lesson for a New Generation of Journalists
- Don’t Underestimate the Value of Watching Super Bowl Halftime Performances
- Entertainment Once Again Comes to the Aid of Journalism
- Why I Never Forgot Covering Joe Biden in 1986
- How My Journalism Skills Helped When My Mother Passed Away
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Super Bowl LI featured a historic comeback and the first overtime in the history of the game, but the biggest attraction for television viewers did not involve any of the athletes on the field.
Viewership peaked at 117.5 million during more
In a book chapter I wrote several years ago, I argued that protest music filled a gap in news coverage during the Vietnam War era because the songs provided Americans with news that the mainstream media was not reporting. Fast forward to 2017, and something similar is occurring. more
It is not the most important story coming out of Washington today, but when Joe Biden’s term as vice president comes to a close, it will mark the first time in nearly 50 years that he has not held public office.
Biden has had his share of friends and foes over the years, but he leaves Washington with warm words from both sides of the aisle – a rare occurrence in today’s political climate. more
I experienced more than grief when my mother Margaret Lee passed away on Oct. 22.
Among the many thoughts that have crossed my mind since her passing is how the experience underscored the important elements of what I did for many years as a journalist – the same elements I now try to instill in the students I teach at St, Bonaventure University. more
With New York’s presidential primary upon us, candidates are engaging in a variety of staged activities aimed at winning votes in the race for the White House.
We see them sampling regional delicacies, cheering on area sports teams and name-dropping local officials and institutions. Such activities may in fact win some votes, but they are not the best way to choose the next leader of the free world. Instead of debating the pros and cons of eating pizza with a fork, we should be analyzing the candidates’ plans for the economy, education and foreign policy. But we don’t. Continue reading
The link was to a Rolling Stone story about the best and worst moments of the ceremony. A little more than halfway through the article, the authors wrote that one of the evening’s worst moments was when Gwen Stefani won a Grammy for integrated marketing.
Obviously, there is no Grammy for integrated marketing, but what Rolling Stone took issue with was the product of a campaign that involved a popular entertainer, a staged roller-skating accident and a live music video that ended with the logo of the store where consumers can purchase Stefani’s new album with four bonus tracks. All of this may have rubbed some folks the wrong way, but it did create a buzz and excitement about Stefani and her latest work.
The whole episode reminds me of the term pseudo-event, which was coined in 1961 by historian Daniel J. Boorstin. “It is not spontaneous, but comes about because someone has planned, planted, or incited it,” Boorstin explained in his book The Image: A Guide to Pseudo-Events in America.
More than 50 years later, pseudo-events are more prevalent than ever. IMC professionals are likely to find it tempting to incorporate them into plans and strategies. Used properly, pseudo-events can be effective, but they also can lead down a treacherous path. To be successful in this field, one must be creative and innovative, but most important of all, one must be ethical.
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