Because I covered government and politics as a journalist and later worked in those fields in several communication positions, this coming Monday is a day that has long been circled on my calendar. It is the date of the Iowa Caucuses, the first official electoral event of the 2016 presidential campaign.
The caucuses also provide an interesting lesson for individuals in the communications field. Public relations professionals use research, strategy and tactics (and significant sums of money) to garner attention for clients. But some opportunities just happen automatically. Continue reading