Don’t Underestimate the Value of Watching Super Bowl Halftime Performances

2009_espn_zone_chicago_ultimate_couch_potato_contestant_-_steve_janowski_03Super Bowl LI featured a historic comeback and the first overtime in the history of the game, but the biggest attraction for television viewers did not involve any of the athletes on the field.

Viewership peaked at 117.5 million during more

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