Tag Archives: IRS

A PR Lesson Courtesy of President Obama

podiumPresident Obama’s news conference on the IRS started about 20 minutes late yesterday. It’s not unusual for a president – or a governor or a mayor – to run behind schedule. They usually try to fill their days with as many events and activities as possible, and the demands of their jobs often send preset schedules off kilter.

But Obama’s tardiness yesterday came at a most inopportune time and represented a public relations miscue of sorts.

Because cameras already were set up at the White House, cable news viewers were shown the image of an empty podium while pundits discussed the president’s upcoming remarks. This created two problems. Continue reading

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