Tag Archives: PEW Project for Excellence in Journalism

Friend or Foe: Choosing the Best Strategy for Working with the Press

In the few years that have passed since I taught public relations at the college level, the business has changed significantly, largely due to the continued growth of the internet and social networks. However, the greatest change in the industry may not have been a technological one but a fundamental shift in the relationship between the news media and the people and organizations they cover. Continue reading