Tag Archives: public relations

A PR Lesson Courtesy of President Obama

podiumPresident Obama’s news conference on the IRS started about 20 minutes late yesterday. It’s not unusual for a president – or a governor or a mayor – to run behind schedule. They usually try to fill their days with as many events and activities as possible, and the demands of their jobs often send preset schedules off kilter.

But Obama’s tardiness yesterday came at a most inopportune time and represented a public relations miscue of sorts.

Because cameras already were set up at the White House, cable news viewers were shown the image of an empty podium while pundits discussed the president’s upcoming remarks. This created two problems. Continue reading

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A PR Lesson Courtesy of Wally Backman

Rich Lee and Jay Horwitz

Rich Lee and Jay Horwitz

I am a big baseball fan – a New York Mets fan to be exact, and that has not been easy the past few years. On the other hand, thanks to their colorful and controversial off-the-field activities, the Mets often provide valuable lessons in public relations, which I’m teaching at St. Bonaventure University over the next five weeks.

Over the years, the team has presented plenty of challenges for Jay Horwitz, the Mets’ vice president for public relations. He’s had to deal with players who were involved with illegal drugs, barroom brawls, sex scandals and countless additional unsavory activities. Continue reading

Sometimes, the Pen Can Still Be Mightier than the Sword

The old axiom “The pen is mightier than the sword” does not always hold true, but the “pen” still can be a powerful tool.

As Tia Goldenberg of the Associated Press reported in an excellent piece on Gilad Shalit’s release from Hamas captivity, his freedom in large part resulted from “a public relations campaign that turned the Israeli soldier into an icon, portraying him as the nation’s son with bumper stickers, billboards and TV ads.”

Read Tias’s article here.