I am a big baseball fan – a New York Mets fan to be exact, and that has not been easy the past few years. On the other hand, thanks to their colorful and controversial off-the-field activities, the Mets often provide valuable lessons in public relations, which I’m teaching at St. Bonaventure University over the next five weeks.
Over the years, the team has presented plenty of challenges for Jay Horwitz, the Mets’ vice president for public relations. He’s had to deal with players who were involved with illegal drugs, barroom brawls, sex scandals and countless additional unsavory activities. Continue reading